Activilongthe story of our founder Yannick Cheffre, who has been paying tribute to the beauty of textured hair since 1953. Passionate about hairdressing, she opened her first salon at the age of 19 and developed her network of salons from the West Indies to Paris.

The lack of products adapted to textured hair led her to create her own products, enriched with natural active ingredients. A pioneer of naturalness, she was the first to rehabilitate tropical ingredients (carapate, hibiscus, avocado, coconut, cactus...) in generous and effective formulas. In 1983, she founded her own cosmetic laboratory which gave birth to ACTIVILONG, the reference brand for textured hair.


Since 1983, Activilong has been inspired by the best of nature to offer quality care products adapted to the physiological characteristics of textured hair. Activilong has its own cosmetic laboratory located in France, in the Paris region.

This autonomy is an asset, allowing us to imagine, test and develop the most effective formulas possible, to offer a total formulas to offer total satisfaction to all types of textured hair.


As an expert in textured hair, ACTIVILONG places its customers at the heart of its formulas, allowing you to exploit the full potential of your most beautiful adornment.

The greatest successes ofActivilong are born of this approach, which combines effectiveness, generosity and sensoriality. What drives us every day: to offer women with textured hair high quality care that is accessible to all.