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The Brand

Mme Cheffre

Hair is a mystery. It traces our life experience, conveys our traditions and reveals our personality. Frizzy hair is my passion. Both rebel and fragile, its material inspires creativity and technical feats. I have evolved in interbreeding which intersects curls, frizzy and kinky shapes. Knowing how to tame, take care and sublime them through a millenium art, that is my life! All my experience I consecrated it to ACTIVILONG for the beauty and health of the hair of the world.

Yannick Cheffre, founder of LABOMAI

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