Brands
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Activilong This is the story of our founder, Yannick Cheffre, who since 1953 has paid tribute to the beauty of all women with textured hair, i.e. frizzy, curly and wavy.
Hairstyling has always been his passion, and he is proud to have given each of them back their self-esteem and dignity. 30 years after developing her network of hair salons, she created her own laboratory of hair products which will give birth to ACTIVILONG, the N°1 brand most used by Afro-French women*.
*According to AK-A 2019 study